The past year has been a roller coaster for many industries for many reasons. Every time change happens and people have to adapt to a new reality, new trends are a natural occurrence.
Best of 2022: The marketing trends that have defined the past year
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The past year has been a roller coaster for many industries for many reasons. Every time change happens and people have to adapt to a new reality, new trends are a natural occurrence.
When it comes to the marketing industry, to say that a lot has changed is an understatement. New trends, the need to adapt to different lifestyles, ever-changing customer behavior, the confusion and chaos caused by the COVID-19 epidemic are just some of the factors that have greatly influenced the way marketing looks now.
TOP 5 trends in marketing
Video marketing is more popular than ever.
The use of video content in marketing is one of the most frequently noticed trends.
Video marketing has been leading among the most popular marketing trends for many years. Over 80% of adults watch videos on YouTube, so it’s not hard to see why companies have turned their attention to videos.
But not YouTube alone. Let’s not forget TikTok, the app that has gone wildly popular since the start of the pandemic, entertaining hundreds of thousands of people with short and funny videos.
One of the biggest marketing trends of 2022 has to be video marketing! With the advent of TikTok over the past few years, short video marketing has become increasingly popular and effective. As marketers, we know that good advertising doesn’t annoy your target audience. With video ads, your ads can be easily placed in people’s feeds.
If you manage to make your content go viral, you will get free ads on TikTok.
To compete, TikTok will start promoting video content instead of Instagram pictures.
Since video content is still very popular, it makes sense to understand how your brand can benefit from it.
A video campaign can be a great opportunity to showcase your products and services in a fun and interactive way.
To make the most of this opportunity, it is important not only to think carefully about the message, but also how to convey it. By focusing on these two points from the very beginning, you will be able to create an effective campaign. Don’t miss this trend!
Read more: How a successful new brand is created
Providing value as one of the key goals
Another important pattern noted by many creators is the need to provide additional value to customers in order to fully meet their expectations. Just launching a new product today is no longer enough.
People are looking for more than just another product or service to spend money on. The new era of consumers requires added value. This means that companies must step up their game to compete in the marketplace. Educational blogs, various open courses and much more will be greatly appreciated by your customers.
In whatever form such a “gift” is presented, you will immediately gain a competitive advantage.
Influencer Marketing Still Works
The next trend is unlikely to surprise you. The pandemic has turned many shy and introverted people into popular bloggers. Their armies of thousands of subscribers are always happy to hear a few tips and tricks from their idols. And for you, this is a great marketing opportunity and the beginning of an interesting collaboration with the hottest Internet stars.
Videos, shorts and TikTok are becoming the most popular forms for influencers to entertain and “educate” their audience through short and engaging video content. There is huge potential in this. So if this tool is right for you, the benefits can be huge.
The value of the community has grown
Another trend that others think should be highlighted is the value of the community, and how much it has increased over the past few months. Some experts point out that factors such as global restrictions on holding various events and the transition to remote work are behind the growing importance of community marketing.
With global restrictions on social events and the transition to remote work, building a community of existing and potential customers has become a critical marketing challenge. Community marketing bridges the gap between isolation and the need for social gatherings by providing a space where they can connect.
It is important to remember your mission and remain visible.
Last but not least, the past year has been about getting back to the very beginning, to the core of many people’s businesses. The pandemic has brought a lot of uncertainty into our lives and also negatively affected many companies in different ways.
Unfortunately, those who could not keep up with the rapidly changing reality were left behind. Both 2021 and 2022 were all about fighting to stay in the spotlight.
Due to uncertainty, it was difficult to launch campaigns that could be useful and provide a high level of return on investment (ROI). However, the most successful marketing strategy remained