How a successful new brand is created

A brand is not just an image of a company that helps to position itself in the market. He builds a trusting relationship with the client, tells a story, brings value. He solves the problems and needs of the client. Therefore, creating a brand is a great solution for any company that wants to become successful and popular.

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A brand is not just an image of a company that helps to position itself in the market. He builds a trusting relationship with the client, tells a story, brings value. He solves the problems and needs of the client. Therefore, creating a brand is a great solution for any company that wants to become successful and popular.

Stages of brand building

The development of a new brand is a whole range of activities that contribute to the creation of a recognizable company. This is not only the creation of a logo or corporate identity, the work starts from thinking through the concept and ends with a promotion strategy. The creation of a new brand takes place in several stages:

Definition of goals and concepts. Why do you need a brand at all? Based on commercial interest alone, a new branding campaign will fail. The main idea is to bring value to your customers. This is why a brand must exist. If the product already exists, you should determine the features, benefits, niche that it will occupy in the market. This step helps to formulate the main goals, ideas and choose the vector along which the new brand will develop.

Marketing analysis. Market research is an important step in creating a new brand. It is necessary to study the strengths and weaknesses of competitors, collect information about the target audience and obtain comprehensive information about development trends and prospects. Properly conducted marketing analysis will help you quickly create a brand and choose positioning.

Name development. Every memorable brand has a name. It is instantly remembered only at one sight, it evokes certain associations and emotions. It is enough to say one phrase “Holy is approaching” for the music to play in your head and a visual picture with red trucks to be created. At this stage, the brand name, concept, slogans and general positioning are being worked out. New brand development is taking shape. The name is legally verified and a trademark is registered.

Creation of corporate identity. After the brand is registered and the concept is thought out, designers and marketers begin to create a corporate identity. The development of a new brand includes the creation of a logo, the selection of fonts, color palettes, shapes, documentation design. You can also create a brand book – an internal corporate document that defines the main positioning of the brand and the rules for designing corporate identity.

Development of a promotion strategy. When the brand is already created, it is necessary to introduce it into society. For this, a promotion strategy is used that allows you to effectively tell the world about your company. The strategy includes the development of a communication system with the audience, pricing policy, the emotional characteristics of the new brand, the development of product distribution channels and many other factors.

These 5 stages of developing a new brand help the company grow, compete in the market, and most importantly, bring value to other people. A brand is needed in order to create certain conditions that help solve a problem or need of the consumer.

Read more: The 8 building blocks of creating the perfect e-Commerce store

Stages of brand building

When ordering a new brand, you get:

  • Clear positioning
  • Creating a brand involves developing a concept, the basic principles of a company, an idea. Clear positioning tells your customers who you are, what value you bring, and why they should choose you.

Recognition

The development of a new brand includes the creation of a brand book and other marketing tools that define the corporate identity. Thanks to the preservation of a single style, recognition in the digital space increases.

Difference from competitors

One of the tasks of a business is to differentiate itself among competitive companies, and creating a new brand is a great solution to do this effectively. People are more likely to buy a brand than a trademark, but for this it is necessary to study the market in detail, competitors and determine the advantages.

Long-term relationships with clients

Marketing tools and brand development strategy create an emotional connection with customers, setting them up not for a one-time purchase, but for long-term relationships and trust.

Growth and development of the company

Creating a new brand gives the company a big leap. A new flow of customers, increased awareness, clear positioning, and introduction to the digital space help the company grow and develop.

Business Sustainability

The business market is unstable, and not everyone survives crises or turning points. However, companies with a brand are much easier to tolerate such changes. And branding makes the company more flexible to any changes.

When ordering a new brand, you get

What determines the cost of brand development

The cost of developing a new brand depends on the following factors:

  • Number of studies. Positioning a brand in one city, or entering the international market are different tasks and require completely different efforts. Time spent on research also varies. Therefore, the cost depends on how difficult it is to analyze the market and develop a strategy.
  • Style development. If you already have a logo, corporate identity, it can simplify the operation and reduce the cost. But if the analysis shows that the corporate identity is ineffective and needs to be reworked, or it is completely absent, this will also take both time and certain resources.
  • Creation of fonts. Corporate identity includes the development of unique fonts, and this also consumes resources.
  • Development of printing design. If you immediately want to create company documentation, business cards and other printing, the cost of developing a new brand also increases.
  • Naming. Do you have your brand name? Or does it need to be invented? This factor affects the cost.
  • Creation of brand legend. This is the creation of an image that precedes the appearance of the brand, a storytelling that tells the consumer about the company.
  • Advertising campaign. The most significant expense item when creating a new brand. Depending on the number of advertising channels, promotion methods, the cost depends.

Developing a new brand is a complex marketing task. But it is the creation of a brand that helps the company to remain successful, build relationships with the audience and bring value.

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