The most common definition of native advertising is advertising that matches the media format of your page. The ad matches the look and feel of the page, much like Facebook bundles ads on your page to make it look like a real post.

If you want to be successful with native advertising, you need to identify and know your audience.

Sit down and do the following

Define your audience by creating a buyer persona. You can determine the age, income, profession and leverage on the consumer. Find out the needs and desires of your audience. What problems do they face? How does your product help improve the consumer’s life?

Find your audience by learning which channels they sit on the most. These channels can be on social media or popular industry blogs. When you know where your audience “spends time”, you can convert them much better.

Use the online platforms your target audience visits to buy ads. Create landing pages that push the consumer to make a purchase, and use several forms of advertising:

PPC
Retargeting
Audience filters
Data levels

After you’ve taken the time to place your ads, it’s time to set goals for your campaign. It’s one thing to know how to succeed in advertising, and another thing to put everything into practice to increase sales.

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Set goals for your campaigns

Native advertising can help you achieve them, but you need to use each campaign to achieve different goals. Here are a few goals your campaign might have:

Increase brand awareness and build trust
Reach a certain CTR on your ads
Reach a certain CR on a landing page
Target a certain number of leads per day
Receive a certain income for each potential customer who clicks on an ad.
Retarget potential customers in the future to drive sales
Retain or bring back former clients
Each campaign is different. You should meet with managers, marketing and sales specialists to determine the goals and objectives of your campaign. Goals can and will change over time.

Once you know your goals, you will need to track the success of the campaign. Tracking the results of your campaign allows you to make key changes to your campaign and find areas that are not performing as expected.

Be prepared to reevaluate your campaign goals and set new ones. There is no such campaign that would be relevant forever.

Measure your results

The results are everything. You need to be realistic and understand that most people who click on one of your ads will not make an immediate purchase. But you need to measure your results, which include:

Clicks on ads
Number of ad views
Clicks on different creatives
Development of different creatives
Revenue per dollar spent on advertising

You also want to see what happens after a potential customer lands on your landing page. What will he do:

Go further down the funnel?
Leave the page?
Make a purchase?

Ad creatives can work very well and drive traffic to an offer. The main problem is that traffic without sales means nothing. You need people who click to take some action, and if they don’t take any action, you need to rethink the content you create.

Maybe your content doesn’t have a clear call to action and you’re missing out on a lot of potential revenue.

Take the time to analyze the results and make key changes to achieve your campaign goals.

Create interesting content

Native advertising is one of the best ways to attract an audience. Advertising doesn’t always depend on sales: you can advertise a product to grow your brand. Awareness is one of the most powerful forms of advertising, although it does not always lead to direct sales.

Creating compelling content and driving traffic to your pages can make you an authority in your field. People will trust you and your brand. Trust is what Elon Musk uses to sell. Branding is a long-term form of advertising that can generate short-term and long-term sales.

Your ads can also be considered content, and you should use ads in a variety of formats:

Text
Pictures
Video

When you create an ad that touches on topics that are important to your target audience, it is more likely that it will interact with the ad and your brand.

Advertising is the first step in the marketing process, but what happens when a consumer clicks on an ad?

Will this person be included in your sales funnel? What’s his hook on Well-written landing pages that drive direct sales?
Page to download a free offer in exchange for an email?
Social media page or video?

No matter where the traffic goes, it must lead to something that attracts and excites potential customers. If you fail to attract and use your advertising money to drive action, you will lose revenue and miss out on your brand.

Conclusion

What is native advertising? This is one of the most powerful forms of marketing to get visitors to your site or buyers to your offer. You need to follow native advertising best practices to make sure you’re promoting to the right audience.

Native ads provide high click-through rates, but if you don’t define your audience properly, you won’t be able to increase sales.

Spend time on your campaign, set goals, optimize and you will succeed with native advertising. It is a powerful form of marketing that suits any niche and industry.