The Best Ecommerce Platforms for SEO: Making the Right Choice

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In today’s digital landscape, optimizing your ecommerce website for search engines is crucial for success. To achieve this, selecting the right ecommerce platform is paramount. This article will guide you through the process of choosing the best ecommerce platform for your SEO needs. We’ll explore various factors and present the top-rated ecommerce platforms known for their SEO capabilities.

Factors to Consider When Choosing an Ecommerce Platform for SEO

Before delving into the list of top ecommerce platforms, let’s first understand the key factors to consider when making your selection:

SEO Features

Select a platform that offers comprehensive SEO features to enhance your website’s visibility. Look for built-in tools like meta title and description editors, XML sitemaps, and mechanisms to prevent duplicate content.


Your chosen platform should have the ability to grow with your business as it expands. Scalability is essential to accommodate increasing traffic and product listings.


Find an ecommerce platform that aligns with your budget while meeting your SEO requirements. Consider both initial setup costs and ongoing fees.

Conversion Optimization

A successful ecommerce site not only attracts visitors but also converts them into customers. Ensure the platform offers features and tools for effective conversion rate optimization.

Explore the top-rated ecommerce platforms that excel in SEO:

1. Shopify

Shopify stands as one of the premier ecommerce platforms, trusted by over 4.36 million websites. It boasts numerous built-in SEO tools, including meta title and description editing, XML sitemaps, and abandoned cart recovery. Shopify’s responsive themes ensure your website looks impeccable on all devices.

Main Features:

  • E-commerce automation features
  • Out-of-the-box SEO tools
  • Shopify Dropshipping available
  • Multiple analytics tools
  • 70+ storefront themes
  • Free SSL certificate
  • Abandoned cart recovery emails
  • Customer segmentation options
  • Automated email marketing workflows and templates

Pricing Plans:

  • Free
  • Basic: $25/month
  • Shopify: $65/month
  • Advanced: $399/month


  • User-friendly
  • Available customer support
  • Abundance of built-in SEO features
  • Fast loading speed
  • Integration with Google Analytics
  • Extensive theme library
  • Large collection of apps
  • Fully hosted platform


  • Limited customization
  • No email hosting
  • High transaction fees
  • Inability to edit the robots.txt file

2. WooCommerce


WooCommerce is a go-to choice for millions of online stores due to its ease of use and SEO-friendliness. It offers a built-in sitemap feature, allowing quick indexing by Google. You can edit title tags, meta descriptions, and URLs to target specific keywords.

Main Features:

  • Flexible and open-source
  • Library of extensions
  • Product variations and bundles
  • Compatibility with numerous free WordPress plugins and themes
  • Subscription options for digital products
  • Access to robots.txt file
  • Marketing options via Google Shopping, Facebook promotions, and email marketing
  • Automatic sitemap generation
  • Support for Google Rich Snippets


  • Free to install (requires hosting, domain name, SSL certificate, and advanced extensions)


  • Highly customizable
  • Integration with unlimited free plugins and themes
  • No transaction fees beyond payment service provider charges
  • Developer-friendly with REST API


  • May have security vulnerabilities compared to other platforms
  • Slower performance with large stores
  • Requires some technical knowledge
  • Costs can add up with multiple premium plugins

3. Bigcommerce

Bigcommerce is a trusted ecommerce platform known for its SEO optimization features. It includes meta tags, sitemaps, product recommendations, and abandoned cart recovery. Integrations with SEO tools like Google Analytics and Google Search Console simplify performance tracking and optimization.

Main Features:

  • Extensive built-in SEO features
  • High customizability
  • Support for various third-party payment services
  • Visual page builder
  • Customizable themes
  • Automated in-store sales tracking with POS systems
  • Automatic 301 redirects and URL rewrites
  • Multi-storefront and cross-channel selling

Pricing Plans:

  • Standard: $29/month
  • Plus: $79/month
  • Pro: $299/month
  • Enterprise: custom pricing


  • No transaction fees imposed by BigCommerce
  • Easy creation of custom fields
  • Strong search engine optimization features
  • Built-in blog
  • Reporting tools available on all plans
  • 24/7 support via phone, chat, and ticket
  • Integration with WordPress


  • Higher pricing compared to other ecommerce platforms
  • Annual sales limits

4. Wix


Wix is a reliable ecommerce platform known for its ease of use and SEO optimization capabilities. It allows you to design visually stunning websites while optimizing them for search engines. You can edit titles, meta tags, and use a built-in keyword research tool.

Main Features:

  • 500+ free professional online store templates
  • Built-in keyword research tool
  • Customizable URLs, titles, and meta descriptions
  • Subscription model for recurring revenue
  • Structured data markup
  • Order management and fulfillment
  • Abandoned cart recovery

Pricing Plans:

  • Business Basic: $17/month
  • Business Unlimited: $25/month
  • Business VIP: $35/month


  • Intuitive drag-and-drop interface
  • Abundance of help and support
  • Over 200 app integrations
  • Unlimited storage and bandwidth
  • 24/7 support
  • Automated Facebook and Instagram Ad campaigns
  • Free domain for one year
  • Actionable SEO setup plan


  • Templates not interchangeable
  • Premium plans limited to single-site use

Сompare ecommerce platforms

Let’s compare Wix, WooCommerce, Bigcommerce, and Shopify for e-commerce based on several key factors including pricing.


  • Ease of Use: Wix is known for its user-friendly drag-and-drop interface, making it easy for beginners.
  • SEO: It offers SEO optimization features like customizable URLs, meta tags, and a built-in keyword research tool.
  • Pricing: Various plans are available, including Business Basic ($17/month), Business Unlimited ($25/month), and Business VIP ($35/month)

2. WooCommerce:

  • Ease of Use: WooCommerce is a plugin for WordPress, offering flexibility but may require some technical knowledge.
  • SEO: It provides SEO features and is highly customizable, allowing for extensive SEO optimization.
  • Pricing: The plugin itself is free, but costs may include hosting, domain, SSL certificate, and premium extensions.

3. Bigcommerce:

  • Ease of Use: Bigcommerce offers a balance between flexibility and ease of use.
  • SEO: It has extensive built-in SEO features, including meta tags, sitemaps, and more.
  • Pricing: Plans include Standard ($29/month), Plus ($79/month), Pro ($299/month), and custom pricing for Enterprise.

4. Shopify:

  • Ease of Use: Shopify is user-friendly and known for its simplicity.
  • SEO: It has built-in SEO tools, but may require apps for advanced SEO features.
  • Pricing: Offers a Free plan, Basic ($25/month), Shopify ($65/month), and Advanced ($399/month).

Comparison Table:

Feature Wix WooCommerce Bigcommerce Shopify
Ease of Use User-friendly drag-and-drop Requires WordPress knowledge Balanced ease of use User-friendly
SEO Features Customizable URLs, meta tags Extensive customization options Built-in SEO features
Basic built-in SEO tools
Pricing Business Basic ($17/month) Variable based on hosting, etc. Standard ($29/month) and others
Free, with paid plans available
Hosting Included in Wix plans Depends on hosting provider Included in plans
Included in plans
Transaction Fees Varies by plan None None Varies by plan
Customization Templates, limited Highly customizable Customizable themes
Templates, some customization
Integration Limited third-party apps Extensive plugin library Integrations with third-party apps
Extensive app store
Support 24/7 support Community support, plugins 24/7 support 24/7 support


In summary, the best ecommerce platforms for SEO are Shopify, WooCommerce, Bigcommerce, and Wix. Each platform offers unique features and capabilities to optimize your website for search engines. Selecting the right platform is essential for creating a successful online store and maximizing your SEO efforts.