What is affiliate CPA marketing

If you’re new to the world of affiliate marketing, you may have heard people talking about CPA and wondered what it is. What is CPA affiliate marketing? How does it works?

This simple and straightforward form of affiliate marketing makes it easy to start monetizing your website or blog.

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If you’re new to the world of affiliate marketing, you may have heard people talking about CPA and wondered what it is. What is CPA affiliate marketing? How does it works?

This simple and straightforward form of affiliate marketing makes it easy to start monetizing your website or blog.

What is CPA Marketing?

If you are just starting out, you might be wondering: what is CPA in arbitrage? CPA stands for Cost Per Action.

With the CPA model, advertisers pay affiliates when visitors take certain actions. These actions may include:

  • Filling out forms
  • Link clicks
  • Service Requests
  • Downloads
  • Settings

CPA is just one form of affiliate marketing and is very popular. In fact, it is now a multi-billion dollar industry. Display advertising, like Google AdSense, is a form of CPA marketing.

CPA affiliates are considered a good choice for first-time arbitrageurs because you get commissions for leads, not sales. Your job is to get people interested enough to take action (take the first step), but you don’t have to worry about converting that lead.

The actions that potential customers need to take (like filling out a form or downloading something) don’t require them to provide a credit card number, so it’s much easier to convince visitors to take those steps.

Read more: How to write content for affiliate marketing that ranks

How does affiliate CPA marketing work?

Affiliate CPA marketing is simple and straightforward. You encourage users to take a certain action, and you get paid for taking them.

CPA allows you to earn money without selling.

While this is an attractive form of affiliate marketing, some offers may have certain limitations. For example, when promoting an offer, you may be limited to certain GEOs. There may also be rules about how and where you can promote a CPA offer.

Earning commission from a CPA offer is relatively simple:

  • Drive traffic to your content.
  • Ask the visitor to take a specific action.
  • Earn commission.

It is not necessary for the user to purchase the product in order for you to earn money. For example, an insurance company may pay you every time a visitor to your site fills out a form.

Benefits of CPA affiliate marketing

Affiliate CPA marketing offers many benefits, especially for beginners. These benefits include:

  • Passive income
  • CPA offers are really passive. You don’t have to worry about selling. The goal is only to get the user to take a specific action or step. No need to worry about A/B testing or setting up a second sales landing page.
  • With display advertising (a form of CPA marketing), you only need to create content and the ad network takes care of the rest. You don’t need to generate leads or take any additional steps. You can literally make money in your sleep.
  • Payouts can be generous
  • In many cases, CPA offers come with generous payouts. Some can cost as little as 10 cents per click, or up to $700 or more for filling out a form.
  • Flexible ways to earn
  • CPA affiliates have several ways to make money simply because they don’t have to make a sale to earn a commission.

Let’s say you run a homeowners insurance website. Visitors can compare different insurance companies and their coverage options. With a CPA affiliate, you can earn commissions from all of these companies when users just fill out forms. There is no need to make a sale to earn a commission, so you have more options and options when it comes to earning.

Easy to start

The great thing about CPA marketing is that it’s easy to get started. You can join the program and add suggestions to almost any blog or site. Even if you are a member of a traditional affiliate marketing program, you can still include CPA offers on your website.

In fact, CPA offers complement regular affiliate offers very well. They work well together and can help you maximize your earnings. If a visitor does not convert into a customer, chances are high that they will at least become a lead.

How to Get Started with CPA Affiliate Marketing

If you’re interested in affiliate CPA marketing, you might be wondering where to start.

Find an affiliate

The first step is to find an affiliate program and offers that you like. Before registering, carefully study each affiliate program. Look for reviews from other members to make sure they are reliable and really pay their affiliates.

Most networks will require potential partners to complete an application. They may have specific GEO, traffic and content requirements that you must meet before you can be approved.

Create your website

Before you start promoting a CPA offer, it is important to create your site. Create content, engage social media followers, and start generating traffic to your website.

Many CPA networks have traffic requirements, so you need to make sure you have at least a couple of visitors on the site. Wait until you start getting traffic to apply.

CPA marketing should be your long-term goal, which means building an audience in the first place. If you have traffic and followers, you can find ways to monetize. In the meantime, work on creating quality content, building your brand, and establishing yourself as an authority in your niche.

If your partner has turned you down, don’t give up. Keep working on your website and apply to different grids. In the end, you will receive an approval and will be able to start earning.


Affiliate CPA marketing is an easy way to start making money as an affiliate. You don’t have to worry about sales to make money and many offers have generous payouts. But it is important to create a website and start generating traffic before applying to a CPA affiliate.

There are many different CPA grids that cover almost every vertical, so you are sure to find the perfect one for your site.